Expert Lead Source

8-Point Quality Check

Quality can never be compromised, that’s why each lead we generate is stringently filtered using our 8-Point quality enhancement measures.
Expert Lead Source

Our 8-Point Quality Check Screens

Phone # Validation

Telephone numbers are checked for proper format and validity. We ensure compliance with national and statewide DNC lists. We also check that area-codes are correct and flag any unlikely number sequences or invalid area code comparison mapping.

Name Legitimacy

We have built up a vast database of plausible erroneous or fictitious names when consumers fill out information online (i.e. John Doe). Any person reluctant to provide their real name is unlikely to be a legitimate candidate in our book. Thus our level of screening eliminates and reduces these invalid instances entirely.

Address Verification

Ever heard of "No Name Rd." or "Zzyzx Rd."?
Neither did we. . .until it was expertly verified!.

We utilize county specific databases as well as online address validation sources to ensure each consumer address is authentic and actually exists.

Email Authentication

Each email address furnished by our lead applicants are checked at server level to screen for any invalidities and mailer-daemons to ensure the email is operable.

De-Duping System

Custom de-duping system filters out any duplicate lead entrys based on 10-digit phone number, address, email and name similarities.

Never get duplicate or repetitive leads, guaranteed!

IP Check (Geo-Location Testing)

Did somebody in Rome fill out the form saying they are in Denver? Our IP validation helps fight against fictitious applicants.

We use IP address information to determine the geographic location for which each inquiry originated from. Thus inquiries based overseas are typically discarded unless they originated from US military domains held abroad or can be voice verified with the applicant for validity.

Data Cleansing

Let's face it, people can document anything about themselves. Typos, inaccuracies, "guess-timates". . . whatever you call it, these data errors can slow down your customer referral and lead processing time. Thus to counteract these inaccuracies, we run our lead files through a system we call "Data Cleansing."

Our Data Cleansing methods help eliminate inaccuracies related to property values, LTV, credit, age, and income (where applicable).

Industry Applied Lead Filters

Expert Media has a variety of lead filters catered to reach your most suitable customer base. So whether you're a:

Loan Officer Targeting the Perfect Client

Ideal Filters:
• Homeowner with Excellent Credit
• 80% Max LTV
• PV > $150k
• Verifiable Income

Debt Arbitrator in Pursuit of an Excellent Candidate

Ideal Filters:
• $10k+ Unsecured Debt Holder
• No BK's and not Under Contract
• Verifiable Income

Solar Installer Seeking the Right Customer

Ideal Filters:
• Homeowner with Electric Bill > $150 / Month
• Unobstructed Roof (Preferably Facing the South)
• Interest and Desire for a Quote